Provide referral bonuses Consider offering referral bonuses when your subscribers help you get another organization to join as a Business Email List paid member. This is another great SaaS marketing strategy that is very simple to implement and doesn't cost a company too much of its budget. We really like this idea for the simple fact that it works in almost any Business Email List SaaS marketing model. Whether your product is a platform for churches or helps boutique hotels rent more rooms, chances are your subscriber is talking to someone Business Email List else in their industry.
A small referral bonus is nothing compared to the word-of-mouth marketing value you get, plus it ensures that satisfied customers go out Business Email List of their way to tell others about your service. You can also take this one step Business Email List further by creating an affiliate marketing program. This is where an influencer or blogger receives a small bonus for every Business Email List customer they refer through a coded referral link. With minimal effort, this can be a very powerful way to grow brand awareness and increase your marketing power with minimal Business Email List effort. 3. Use Content Marketing Knowledge is power.
When it comes to marketing for SaaS, spreading the word about what is important to your niche or industry is a great way to position your Business Email List company as a specialist. That's why a consistent content marketing strategy is so important for your business. How do you do this? Well, think of all the topics your target customer could research online. Then, write Business Email List keyword-optimized articles and blogs on these topics. Be as descriptive as possible to really convey that your company understands their needs in a meaningful and honest way. After all, you want to position your SaaS brand and service as industry specialists. Finally, publish Business Email List the blogs and articles online.