Double investment than five years ago But this is not the only sign of growth and the only data that helps to understand how online advertising is increasingly important in Europe and how it is growing. If the data from 2017 is compared usa phone list the data from five years ago, an impact conclusion can be reached. In five years, the spending of brands and companies on online ads has doubled. The market already moves 48,000 million euros, which is the amount spent by brands usa phone list companies on online advertising in the last year for which complete data is available (2017). The numbers and growth figures are very positive, although those responsible for the study recall that the application of the European data protection law can have a significant impact on the market and puts the industry at a crossroads. To improve the situation and the results, European marketers will have to focus on innovating and not resign themselves to simply going back a couple of squares because of what the law prevents.
The segment data But, returning to the numbers of the study, the figures also allow us to understand which are the markets that work best in Europe and which are the ones that have the most potential within online advertising. The figures usa phone list that mobile is the one that dominates in terms of growth. It is growing in double figures in all European usa phone list markets and, in general, it is at a growth of 40% in display. Mobile is already 42% of all display ads sold and bought in Europe. In fact, usa phone list figures are much better than those of other online advertising markets. Video is a quarter of all display ads, although its growth figures have been very remarkable. It has grown by 35%. The videos also begin to have a more own entity. Out-stream video advertising has grown by 73.4%, compared to 6.9% for in-stream.
Social media advertising grew by 38%. By niche markets, display advertising is not, however, the largest of the online advertising categories. The IAB divides the market into directory, display and search, and classified advertising. The latter are the great queens of the market, with a value of 21,900 million euros and a growth of 14.4%. The usa phone list moved 19,300 million euros and grew by 14.9%. However, there is a general consensus that digital transformation will be essential in the future of business, according to six out of ten Spanish SMEs. In this context, usa phone list give a central role to technology in the competitiveness of their businesses. Specifically, they consider that the future of e-commerce lies in the personalization of the offer to the consumer (31%), new technologies such as voice search or artificial intelligence (24%), mobile commerce (18%) or the augmented reality.