At present, catering businesses are generally faced email list with the "three highs and one low" problems of high rent, high labor costs, high cost of ingredients and low gross profit. These are all practical problems that cannot be avoided in the upgrading of the catering business. Combined with the challenges and opportunities of private domain traffic competition, industrial structure diversification, and digital upgrading in China's catering industry in the post-epidemic era, catering companies should integrate global traffic through multi-platform CRM systems and establish a full-time global "dine-in + takeaway + mall" system. The "Three Stores in One" model realizes the integration of public and private domain traffic,
According to statistics, an above-average catering email list company can barely survive for 5 months with annual profits. After the epidemic, after some catering brands "returned blood" through modes such as member malls, member takeaways, and live broadcast delivery, private domain operations have been regarded by catering companies as the second curve of survival and growth. According to statistics, among typical merchants in the fourth quarter of 2020, although only dine-in consumption members accounted for 94%, the number of orders transferred by dine-in members to takeaway consumption accounted for 63.88% of the total takeaway orders.
Member customer base has become the main source of takeaway orders. At the same time, in the proportion of orders in various member malls, the number of orders from dine-in members accounted for 60.1%. This shows that takeaways, shopping malls and other formats are effectively taking on dine-in members and have huge room for transformation. While extending the life cycle value of members, takeaways and shopping malls can also break the time and space constraints and reach customers that are difficult to reach offline stores. , expanded the membership base.