While voice search isn't yet seeing the explosive adoption rates marketers Industry Email List originally predicted, it's also not something to be ignored. With 70% of our respondents using voice search at least a few times a week, marketers need to pay attention to how their brands are reflected in voice responses. Paying attention to how users of different age groups leverage voice is also critical and can help marketers ensure they are focusing their voice search Industry Email List marketing efforts in the right place. Older searchers love their Alexa, which makes Amazon SEO and skills development a smart move for companies targeting this audience.
Searchers under the age of 21 perform most of their voice searches using Siri, underscoring the importance of optimizing your Industry Email List business listing on Apple Maps Industry Email List or ensuring apps are optimized for search. 'App Store, in order to reach these researchers. The younger category of searchers pays particular attention to privacy issues, which can hinder their adoption of voice search. Transparency and accountability should be top of mind for any business wishing to resonate with a younger audience, who are increasingly aware of when, where and how their personal data is collected.
More importantly, marketers need not fear that Industry Email List voice search will soon put them out of work. On the one hand, the lack of reporting metrics for voice indicates that voice is still in its infancy as a marketing strategy. If and when these metrics become available, they will need to be interpreted and translated into meaningful strategies, like all marketing Industry Email List data. It will become another tool in the digital marketing toolbox. Don't be afraid of voice search - see it as a new area of opportunity for your business. Get creative with how you can leverage this new technology to reach your target customer wherever